The Dove Beauty Bar Facial Cleanser uses 1/4 moisturizing cleansers to gently cleanse and nourish skin without over-drying. For Prime Day, the cleanser will likely be discounted.
Potential Prime Day Deal
While Dove has not revealed any Prime Day deals, the Beauty Bar Facial Cleanser regularly costs $3-$4. It is probable that Dove will offer their entire soap range for at least 20% off during Prime Day events. This could mean snagging the facial cleanser for $2.40 or less.
Target Consumer
Dove targets consumers seeking a simple yet effective facial cleanser for sensitive skin. The hypoallergenic and dermatologist tested formula appeals to those with reactive skin.
Positioning
Dove positions the Beauty Bar Facial Cleanser as a mild yet thorough way to gently cleanse sensitive skin. They market the cleanser’s ability to provide cleansing benefits without irritation.
Dermatologist Recommended
All Dove personal care products are dermatologist recommended to be mild and hypoallergenic for sensitive skin. They emphasize cleansing without causing irritation or dryness.
Product Range
The Beauty Bar Facial Cleanser is part of Dove’s larger skin care range that targets consumers with reactive or sensitive skin. Their products aim to nourish without irritating the skin.
So this Prime Day, pick up the Dove Beauty Bar Facial Cleanser for potentially 20% off the regular $3-$4 retail price. The simple yet effective cleanser combines Dove’s signature 1/4 moisturizers with gentle cleansing to remove impurities without irritating or over-drying sensitive facial skin.